By simply creating a better offer, you’ll get more customers, at a higher price, keep them for a longer time — that’s the power of bundling. ...more
Business Strategy ,Operations
November 22, 2023•6 min read
Your goal is to create something valuable, present it in a way that makes it hard for your prospects not to buy it, build out a database of educational and entertaining long form content that serves y... ...more
Business Strategy
October 28, 2023•5 min read
As you build your business, you need to create your Category of One around the 4 Pillars of Profit Potential: (1) Passion, (2) Prowess, (3) Perception, and (4) Persistence. Remember: artists who strat... ...more
Business Strategy
October 15, 2023•8 min read
If you want to build a successful business, you must begin by identifying your “3 Foundations of Business Value.” This will allow you to spend less money acquiring customers – who will pay you more fo... ...more
Business Strategy
October 07, 2023•4 min read
Learn the 4 major types of business offers and how to stack them to make more money while spending less on customer acquisition. ...more
Business Strategy
August 14, 2023•8 min read
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